If anything these past 3 years have been a golden period in terms of the outside world doing things that have pushed people to change their online social habits . Many moved platforms, but they ended up on Bluesky, and above all on Threads, which has done incredibly well this year.
Threads has done so well because it's soft, it's light, it's not topical, not "daily". Life is hard-edged as it is. What the biggest crowds were running from, it turned out, was the even harder edge of online life, and over on Threads there they found a lot of pillows and blankets.
