Hard Disagree. He's right. By promoting yourself on nostr, just post and interact with people. There are plenty doing this that are successful and that's all they did. oshi (nprofile…36l7) and SoapMiner (nprofile…d5tl) come to mind.
If you're trying to promote your products, then try to get on some podcasts, open source your recipes or procedures, put your products on the marketplace, do zapsnags, go to meetups and shill.
As a small business owner, I feel incredibly welcome.
