EricFJ on Nostr: Sydney Sweeney’s marketing team following the “Trust Me I’m Lying” (Ryan ...

Sydney Sweeney’s marketing team following the “Trust Me I’m Lying” (Ryan Holiday) playbook perfectly. Ambiguous provocation at every step. Seemingly great publicity ROI. Regularly in memes. Don’t hate the players, hate the game. This is excellent work.

https://people.com/sydney-sweeney-draws-backlash-lingerie-publicity-stunt-hollywood-sign-11892620