High pressure. No clear rules. No real direction.
She restarted the packaging from scratch every time.
The results never felt right to her.
At the same time, a lot of money went into duplicate packaging materials.
When she came to me, she was completely overwhelmed.
Still, a full brand refresh wasn’t an option for her, so she continued with her self-made, copy-paste packaging as she thought it’s faster.
I supported her as much as I could.
From my perspective, her competitors are already visible on supermarket shelves.
Many of them use the same stock graphics.
I can’t fix every situation.
I can only share what I see.
