I respect what Jay is trying to do and he's a realist, although like many online influencers I think he is backed into a corner a little bit by his persona. He recently left the USA and if you read between the lines, it's pretty clear that one of the reasons is that the PUA thing has become less attainable here, even for someone with much experience. He obviously was not optimistic about the way this country is going, and since he is a Chinaman he has no loyalty to it or need to remain.
So, I think he is a bit dishonest about wanting to "help men win with women" since he no longer felt thst even he could win in the USA anymore. But this is all in the game of being an online influencer. You have to maintain a pose you've outgrown because it makes you money.
