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2026-01-18 08:40:05 UTC

flash on Nostr: ⚡️🍷 NEW - The alcohol industry lost $830 billion in four years—and Gen Z is ...

⚡️🍷 NEW - The alcohol industry lost $830 billion in four years—and Gen Z is why. Drinking 87% less than previous generations, they prioritize health and clarity over booze, upending decades-old assumptions and forcing beer, wine, and spirits giants to rethink everything.