Roy Merritt

Just Enjoy This Shit

Last Notes

2026-01-31 14:29:36 UTC

GM
In an era of algorithmic recommendations and influencer endorsements, my loyalty to @npub1zzm…w5wy Cedarwood Tallow Soap represents something rare: a relationship built on tangible quality, ideological alignment, and genuine community connection. This devotion emerged not from Super Bowl commercials but from a deliberate rejection of corporate marketing in favor of radical transparency. Soap Miner an artisan who literally mines his craft from earth’s natural offerings has created a brand ecosystem that transforms customers into stakeholders, making each bar feel less like a commodity and more like a membership token in a parallel economy of conscious consumption.
Soap Miner’s promotion operates through guerrilla marketing on platforms like the decentralized Nostr protocol, where he doesn’t broadcast ads but participates in conversations sharing photographs of his cold-cure method, debating lye concentrations, and sourcing cedarwood from sustainable harvests. This transforms promotion into education and salesmanship into stewardship, creating powerful loyalty by validating customers’ skepticism of corporate opacity. However, this authenticity creates a unique fragility: my loyalty would shatter not merely from declining quality, but from any sign of corporate compromise machine pressed edges, vague “fragrance” labels, or polished Instagram campaigns. The entire value proposition rests on a covenant that he will never become what he opposes; scaling to compete with Dove would be a philosophical impossibility, not just a business challenge. My loyalty is thus intense precisely because it is conditional, contingent on the brand remaining transparent, and ideologically pure.
This dynamic reveals a fundamental shift in twenty-first-century brand loyalty from the habitual convenience of previous generations to a new paradigm of vigilance. For communities gathered around brands like Soap Miner, loyalty means watching, questioning, and demanding continued proof of authenticity. The cedarwood soap is merely the medium through which a more important transaction occurs: the exchange of trust between those who believe that how a product is made matters as much as how it performs. As long as that trust remains intact, I will remain a customer for life—not because the soap is perfect, but because the relationship it represents is.